Building marketing from the ground up
I've worked in marketing since 2018 in Honduras, United Kingdom and Canada, across medical equipment, retail and e-commerce, legal services, healthcare, technology and agency work. I've built a marketing department from scratch, hired and led a six-person team, created brands and led rebrands, managed annual and client budgets, and co-founded an agency. I work closely with CEOs, sales teams, managers and different providers to connect marketing to business goals, and I'm just as comfortable setting the strategy as I am creating the work myself.
What I do
Building and leading marketing teams: Built a marketing department from the ground up: defined roles and responsibilities, hired and onboarded people, created workflows and procedures for future employees, and led a six-person team.
Brand building and rebranding: Created brands and social media presences from scratch, and led a company rebrand with the CEO, including a new website, brand guidelines and slogan.
Strategy, planning and budgets: Annual marketing plans and campaign calendars, annual and client budgets, KPIs, and close collaboration with sales teams.
Integrated Marketing Campaigns (IMC): Campaigns across social media, paid advertising, email, websites, print, direct mail, out-of-home, in-store materials and events.
Business development and operations: Co-founded an agency, defined its services and packages, set up bookkeeping and invoicing, built project workflows and templates, and managed 60 clients at once.
Multi-market and multi-location marketing: Adapted marketing to different brands, industries and countries, and served as the main marketing contact for 89 locations across British Columbia.
Events, partnerships and loyalty: Events for up to 250 attendees, local business partnerships, loyalty programs, influencer collaborations and customer experience training.
Influencer and creator marketing: Recruited, briefed and coordinated influencers and content creators, from finding the right fit to planning the content and managing the collaboration. Developed influencer partnership plans and creator collaborations, including recipe content created with a nutrition partner.
Selected Results
01
Business Growth:
Collaborated with sales teams on paid social campaigns that contributed to a 45% increase in sales
Created guides and promotional kits that helped increase product sales by 780% in one year
Achieved sales and marketing objectives while saving 34% of the annual marketing budget
Co-founded an agency that generated CAD $67,307 in revenue through word-of-mouth referrals in the first 9 months
02
Partnerships and Events
Proposed and launched a local business partnership that generated 45 referral customers in two months and was later adopted nationally
Executed a community event campaign that captured 251 leads, connected to follow-up email communications
03
Lead Generation & Email
-Created an ebook campaign that generated 91 leads in one month
Developed email nurturing for 122 subscribers with an 83.57% open rate
Generated 83 leads and 15 new bookings for a client, about an 18% lead-to-booking rate
Increased loyalty email open rates by 30.6% and clicks by 12.5%
04
Campaigns & Social Media
Increased advertising clicks from 257 to 566 (about 120% growth) while reducing cost per click by about 12% and CPM by about 10%
- Delivered a digital campaign that grew followers by 188%, engagement by 1,980% and impressions by 92% year over year - Increased Instagram followers by 78% and engagement by 1,217% compared with the previous 12 months - Grew a business's Google reviews from 89 to 155 in two months
Brands I’ve helped amplify their social media awareness
Ready to dive into the stories behind these brand transformations? Explore the featured feeds below and discover how I've crafted compelling narratives, from long-form articles to short-form social media posts.
Through strategic social media management, creative content creation, and targeted advertising, I've helped brands connect with their audience and drive results. Click on any brand to dive deeper into the specific strategies and outcomes that have made a lasting impact.
Beyond the “Boost”: Crafting Compelling Meta Ads
As a skilled Meta Ads strategist, I specialize in crafting targeted campaigns that align with your business objectives. I have extensive experience with various ad formats, including video, carousel, image, and collection ads. By leveraging the strengths of each format and employing effective keyword grouping strategies, I've consistently delivered impressive results, such as a +67% ROAS on a specific campaign. My data-driven approach ensures that your ads resonate with your target audience and drive measurable outcomes
Organic content builds trust, and paid ads put it in front of the right people. I run Meta campaigns from start to finish: the creative, the audiences, the budget and the testing. I also build what happens after the click, like landing pages, lead forms and email follow-up, so every campaign can be measured by real results.