Organic & Paid Media:
The winning combination
Paid advertising that connects to real results A boosted post can get likes. A well-planned campaign gets leads, bookings and sales. I run Meta advertising campaigns from start to finish: understanding the audience, shaping the offer, creating the ads, testing and optimizing, and building everything that happens after the click. I've run campaigns for retail, e-commerce, apparel, healthcare and professional services, in Honduras and Canada, and I currently manage four Meta ad accounts.
Paid Media
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Portfolio
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Paid Media • Portfolio •
How I approach a campaign
1. Understand the audience I start with research and real conversations to learn what people need, what they search for and what stops them from buying or booking.
2. Shape the offer and message A strong ad starts with a clear offer. I work with the business to define what we're promoting, who it's for and why it matters to them.
3. Create the ads I create the creative myself (photography, video, design and AI-assisted visuals) and write the copy, so every ad fits the brand.
4. Launch, test and optimize I test different creative, messages, audiences and placements, then move the budget to what's working.
5. Build the follow-up Leads are only valuable if someone follows up. I set up landing pages, Instant Forms and email sequences, and create guides that help teams contact leads and track bookings.
6. Measure and improve I report on what matters, like leads, cost per lead, bookings and sales, and recommend what to do next.
Case Studies
Case Studies
From 16 to 67 leads a month
Local healthcare business | Vancouver area | 2026
The goal: bring in new patients through Meta advertising.
What I did: created promotions for different services, built the ad creative (including a team video), set up Instant Forms and gave the team a guide to contact and book leads.
Results over three months:
- 83 leads and 15 new-patient bookings, about an 18% lead-to-booking rate
- Monthly leads grew from 16 in August to 67 in September
- One promotion generated 50 leads from $150 in ad spend, $3 per lead
- Another promotion generated 17 leads and 11 new-patient bookings
- 56,220 people reached and 1,626 website taps
More clicks for less money
Regional campaign | British Columbia | 2025
The goal: improve the performance of a seasonal promotional campaign.
What I did: adjusted the budget, placements and audience targeting based on performance data.
Results:
- Clicks grew from 257 to 566, about 120%
- Cost per click dropped about 12% and CPM about 10%
91 leads in one month from an ebook
Lead generation campaign | Vancouver | 2026
The goal: build an email list of potential clients.
What I did: created an ebook lead magnet, built a landing page in Kit, promoted it with Meta ads and wrote an email nurturing sequence.
Results:
- 91 leads in one month
- 83.57% open rate on the nurturing emails
1,303 clicks in five days
Video ad campaign | Vancouver | 2024
The goal: drive traffic with a video ad.
What I did: wrote the script and storytelling concept, coordinated models and locations, and A/B tested versions of the ad.
Results:
- 1,303 clicks in five days at $0.11 per click