"Don't just tell your brand's story. Show it."
Short-form video for social media Reels , TikToks, YouTube Shorts are often a brand's most-watched content, and they work best when they feel real. I plan, film and edit short videos on my phone, from behind-the-scenes clips and educational reels to trends adapted to each brand, and I track what each one achieves.
Outstanding results you want to know!
78.02% follower growth “within six months.” Keep it, but fix it. Your LinkedIn says it was compared with the previous 12 months, together with 1,217% more engagement. Use the LinkedIn version.
67% ROI on Meta Ads. Keep only if you can confirm it. It’s real on your LinkedIn (30 days, video ads), but you’d need to know how it was calculated, because an interviewer may ask. It’s an ads result, so it belongs on the Paid Advertising page, not here.
120% engagement from a content calendar. Fix it. LinkedIn says 120% growth in TikTok engagement and followers compared with 2021, from your educational photography content. That’s a different claim. If you confirm it, it fits this page.
$48,000 ad budget with 67% ROI. Remove it unless it’s real. It’s not on your LinkedIn or in your notes, and it repeats the 67%. If it’s real, tell me where it’s from.
43% brand awareness from influencers. Fix it. LinkedIn says 43% more landing-page leads, not awareness. Leads are actually more impressive. Once you confirm the comparison period, it belongs on the Results page.
“Data-driven approach.” Remove it. It has no number and isn’t a result.
12.5K average views per educational TikTok. Check it. It’s not in your notes, but if your TikTok analytics confirm it, it’s a great fit here.
“Targeted advertising success.” Remove it. “Significant increases” with no numbers weakens the list.